Inspired by British avant-garde and entirely realized by Italian artisans, MFP Jewellery is a conceptual fashion jewellery brand that combines sharp, sleek and geometric designs mixed with symbolism and sub- culture references.
Classic elements from the goldsmith tradition are reinterpreted within a pop and post-modern aesthetics. MFP jewels are trendsetting, enjoyable and suggestive. The art deco referenced classic simplicity of the designs ensures that they retain versatility.
The brand has been initially awarded support by Lulu Kennedy’s FASHION EAST and BFC’s NEW GEN. Previews accolades include a BRITISH FASHION AWARD nomination in 2009, and Italian VOGUE TALENTS AWARD.
Thanks to the consistent press exposure and the support of influencers in the fashion system MFP has become in over six years of trading a leader trendsetter label for fashion jewellery, and has been widely endorsed by the industry and the hottest celebrities such as Rihanna, Lady Gaga, Kate Moss, Lily Allen, Rita Ora and Beyonce to name a few.
MFP target consumer covers a wide spectrum: from the younger generation of celebrities followers and fashion’s keen tribes, to the eldest and more understated customers who can afford the high fashion, appreciate the avant-garde and desire to update their style with an innovative twist.
MFP product is highly fashion driven and is the perfect complement to the most innovative, edgy and fashion conscious collections of the international P-A-P.
The brand is currently positioned within high end and contemporary fashion costume jewellery in the most prestigious international multi brand boutiques and department stores specialized in fashion products.
The MFP vision is to mix the high quality of beautifully handcrafted and timeless jewels with design versatility, competitive price points and fashion awareness.
According to Vogue, Refinery29 and The Editorialist MFP is the brand of choice of some of the most followed celebrities worldwide and recognized as a ‘Must have’ and ‘Cool to wear’.
“Pepe’s six-year-old namesake line is known for high-concept, graphic designs that traditionally find a loyal following within the fashion and celebrity set.” Kayleigh Mencia (Editorialist.com)
Designer Maria Francesca Pepe was born in the South of Italy.
She studied literature and philosophy in Milano, eventually completing her Fashion Design BA in 2003 at the Marangoni Institute.
After two years working freelance as a print and fashion designer in Milano for brands including Blumarine, Luciano Soprani and Kookai, Maria moved to London to complete her Master in Womenwear Fashion at the CENTRAL SAINT MARTINS directed by Professor Louise Wilson.
Her final collection was showcased at the London Fashion Week Fall/Winter 08 and raised immediate attention of press and buyers. Maria Francesca founded her eponymous brand focusing on avant-garde Fashion Jewellery, while working alongside Jens Laugesen and at Vivienne Westwood's for about an year, before building up her own Company.
She currently lives and works with her team in London, Fulham.
MFP jewellery is handcrafted and made in Italy.
MFP-MariaFrancescaPepe is recognized worldwide as one of the prime Fashion Jewellery Label and has received numerous achievements, prestigious international press and celebrity endorsement due to its originality, high quality and uniqueness.
MFP ACHIEVEMENTS AND AWARDS include:
-BRITISH FASHION AWARDS (NOMINATION FOR SWAROVSKI EMERGING TALENT IN ACCESSORIES, 2009)
-VOGUE TALENTS (ITALIAN VOGUE)
-NEW GEN - TOPSHOP SPONSORSHIP
-WHITE CLUB SPONSORSHIP
-FASHION EAST SPONSORSHIP
-ARGOS HIPPIUM AWARD
-TANNAN FASHION JAPAN AWARD
Collaborations and consulting include:
MFP for URBAN OUTFITTERS US & UK (diffusion line)
MFP for TOPSHOP (capsule range)
MFP for TOPSHOP-FREEDOM (retail collaboration)
MFP for LADY GAGA (Creative direction by Nicola Formichetti, Anna Trevelyan)
MFP for VICTORIA'S SECRET (catwalk collaboration Creative Direction by Sophia Neophitou Apostolou) MFP for WOLFORD (catwalk collaboration)
MFP for AMANDA WAKELEY (catwalk collaboration Creative Direction by Sophia Neophitou Apostolou) MFP for ROKSANDA ILINCIC (catwalk collaboration)
MORELLATO Gioielli (consulting)